Dom grew up in Fresno, California. It was when he was a young child he grew love for sweets. Dom always had one problem tho, the sweets could never fill his sweet tooth. Dom is picky so he doesn't like snacks with unsafe ingredients. This is why he decided to take matters into his own hands by creating his own snacks with all the needed ingredients except he would subsitute the bad ones from the good ones. This is why we strive to make all our goodies with organic and safe ingredients.